Guide

How to write a rental listing that converts

A listing has two jobs: attract qualified inquiries and repel unqualified ones. Vague listings do neither.

Overview

A listing has two jobs: attract qualified inquiries and repel unqualified ones. Vague listings do neither.

Lead with a headline that names the neighborhood, bed/bath, and one differentiator.
Shoot in daylight, wide angle, empty rooms, and order photos as a walkthrough.
State rent, deposit, lease term, pet policy, and utilities included up front.
List screening criteria so unqualified applicants self-select out.
Include an accurate available-on date and a real apply link.

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